adamhopkinson.co.uk » marketing http://adamhopkinson.co.uk/blog Thu, 26 Aug 2010 22:17:44 +0000 en hourly 1 http://wordpress.org/?v=3.0-RC1 Your jedi mind tricks won’t work on me http://adamhopkinson.co.uk/blog/2005/08/14/your-jedi-mind-tricks-wont-work-on-me/ http://adamhopkinson.co.uk/blog/2005/08/14/your-jedi-mind-tricks-wont-work-on-me/#comments Sun, 14 Aug 2005 17:37:02 +0000 Adam Hopkinson http://www.adamhopkinson.co.uk/2005/08/14/your-jedi-mind-tricks-wont-work-on-me/ Continue reading →]]> Darth Vader

Orange are running orange wednesdays, and as such have a promo appearing before the start of films at the cinema. The latest one shows Darth Vader approaching the Orange Film Funding Board with a script about a Sith Lord, only to get completely knocked back by the marketing executive.

]]> http://adamhopkinson.co.uk/blog/2005/08/14/your-jedi-mind-tricks-wont-work-on-me/feed/ 0 Is the high street coming in-line with the web? http://adamhopkinson.co.uk/blog/2005/06/12/is-the-high-street-coming-in-line-with-the-web/ http://adamhopkinson.co.uk/blog/2005/06/12/is-the-high-street-coming-in-line-with-the-web/#comments Sun, 12 Jun 2005 21:07:26 +0000 Adam Hopkinson http://www.adamhopkinson.co.uk/2005/06/12/is-the-high-street-coming-in-line-with-the-web/ Continue reading →]]> I went into HMV today; not surprising, as I regularly go to check out what’s new on the dvd scene. For the first time in a long while though, I took notice of the price of chart cd’s.

Until recently, current single-artist releases were priced at around �13 on the high street, with back catalogue tracks priced around �16-17 ($30). Many high street retailers offered the same products cheaper on their websites than in stores.

Now a shift has been made to bring these prices more in line with the web, and a browse through HMV’s top 40 albums list shows all but a few of the albums to be �9.99 or less.

Before this change, HMV were not struggling; in June 2004 the company (which also owns Waterstones bookstores) posted a record profit of �117million, up 22% on the previous year. In December 2004, announcements were made of the companys’ intentions to move into the download market by partnering with Microsoft.