Windows-based Macs without OSX

I was reading an article by Sam Gerstenzang entitled ‘Why Boot Camp is the Beginning of the End for Windows‘ (ok, so i’m four months behind on my feed-reading) and mostly I agree with his conclusion, that although Boot Camp enables more of the market to run Windows, it will eventually cause the downfall of Windows itsself.

One thing that occurred to me is that even when (if?) Boot Camp is to be included in the upcoming OSX Leopard, users still need to run the program within OSX to install Windows on a Mac.

If I were Steve Jobs, I’d plan to integrate Boot Camp into the wizard that OSX launches (to configure the machine) when a new Mac is first used by the end user. If the options available were…

  1. Customise OSX
  2. Customise OSX and install Windows
  3. Just install Windows, and set it as the startup

…Apple would be able to catch the market of users who will never want to leave Windows but do want a reliable and stylish machine. This wouldn’t necessarily speed up the downfall of Windows, but would bring Apple some of the market share currently owned by Dell, Lenovo and other large scale hardware manufacturers.

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3 Responses to Windows-based Macs without OSX

  1. AISI says:

    I don’t see why a person who doesn’t want to ever leave Windows would buy a Mac. If Windows is still their *primary OS*, that would be a bit odd. And Apple will provide the necessary drivers, support BootCamp, but I don’t think they will support Microsoft’s OS.

    The large scale hardware manufacturers are mostly selling low cost PCs, 50% of Acer notebooks in U.S. retail in the second half of last year were sold for $500-$750, for instance, Compaq and Gateway are in the same ballpark. Apple won’t compete here. Instead they’ll try to steal the lunch of Toshiba, Sony, if enough people are OK to switch, with a little help from BootCamp, Parallel or VMware. I think Apple will be mosty interested in revenue share, instead of unit share. Shipments will increase, but there is still no entry-level tower and the MacBook starts at $1,000. Whatever happens they won’t go apeshit on market share. :-)

  2. I would be so sure Windows die-hards won’t buy Apple laptops. They are by far the most attractive devices on the market and always were. I have quite some Apple die-hards in my IT department buying a Mac now iSight is supported in Windows.

    Don’t count on the low price advantage of other manufactorers. Apple has beaten Dell in a high end desktop by 25% of the price. I don’t see no reason why they can’t do this in low end … if they want to.

  3. Andry says:

    Autor, Respect!

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